Price at which the bond issuer sells the bonds.
Example:
A company issues a 5-year bond with a face value of $1,000 and a coupon rate of 5%.
-> the bond may be **issued at a PREMIUM price of $1,020
-> the ==bond may be issued at a DISCOUNT== price of $980
-> the ==bond may be issued at PAR**== price of $1,000
The issue price of a bond is different from its market price
